Michael Park 
workwithmichaelpark@gmail.com. LinkedIn
I start brands and build the product and creative that make them real — positioning, identity, and the work that ships. 

Business, design, and product background; I take early-stage teams from ambiguous brief to launched market, closed customer, raised round. I build with a small team that moves like a department, with taste staying human.

Based in San Francisco. Dual U.S.–Korea citizen, authorized to work in both.


Full CV upon request


EducationHarvard University
Master in Design Engineering

NYU Stern School of Business
BcS in Statistics, Finance


Work Daylight Design
Project Lead, Design
SF· Seoul

Amazon
Senior Product Manager, Tech
Seattle

Pala (by Naver & Alchera)
Founding Product Manager
Seoul

Alchera
Founding Product Manager
SF · Seoul

Republic of Korea Air Force
Operations Command, Logistics
S.Korea

Neustar
Consultant, Manager
NYC

PwC
Experienced Associate
NYC

© Michael Park 2026
Selected Works




[1] LG U+ (2025)
Brand Strategy & CX Tranformation
Telecom · Seoul

- Korea Brand Hall of Fame “Best Campaign” (2025)Led the end-to-end brand strategy & customer experience transformation for one of Korea's largest telecom companies, redefining the CEO's technical AI vision into a company-wide framework and actual programs.  

Delivered the "Simply, U+" brand system, from slogan development & new customer segmentation to internal KPI alignment, resulting in a 25% increase in app users, 88% growth in membership usage, and a 13% rise in stock price.

Launched initiatives include: National multichannel campagins, integrated customer mobile app design, AI translation service & AI anti-phishing filtering system. 


[2] Softeye (acquired by TDK) (2025)
Product Strategy & Interaction Design
AI Wearables · San Francisco 

- Exhibited at CES (2026) Led UX architecture & use case development for a smart glasses startup recently acquired by TDK Japan, working directly with executive leadership and senior engineering teams. 

Designed 15+ user interaction concepts in collaboration with engineering teams to assess feasibility and define R&D directions. Outputs were demonstrated at CES 2026 in Las Vegas.






[3] Bounce (2023-4)
Rebranding & Product Design
Consumer Products · Boston, MA
Led the end-to-end product redesign & go-to-market strategy exploration for P&G’s Bounce, reimagining a 40-year-old household staple for contemporary consumer lifestyles.

Delivered a modernized brand vision and product ecosystem through deep consumer research, visual design, and strategic innovation — earning Top Distinction at Harvard Design School and an executive presentation to P&G leadership, dicussing internal R&D.




[4] NOKHA (2025)
Concept Design & Brand Slogan
Hospitality · Seoul, South Korea

- Nokha (Opened 2026)
Led the concept design, slogan & communication direction for a private pool villa, defining a signature architectural vision under the "small circle" concept - creating an exclusive retreat tailored for intimate gatherings and modern luxury lifestyles.




[5] Alchera (2021)
0 -> 1 Product Launch & Management
Machine Vision · Seoul, San Francisco

- ABC7 Interview
- PG&E Case Study   Served as Founding Product Manager to launch FireScout, a real-time AI wildfire detection system deployed across California. 

Defined the product strategy around trust-building with first responders, shipped 5 key features within 6 months, and onboarded Sonoma County and PG&E as clients, achieving an average 4-minute early detection lead time across 7 confirmed wildfire detections in the first season. Our AI system detected 2021 California River Fire first before any other sources. 





[6] Pala (by Naver & Alchera) (2022)
0 -> 1 Product Launch, Branding & GTM
Blockchain · Seoul
Recurited as Founding Product Manager, a Naver-backed NFT marketplace, leading the full 0 to 1 launch & scaling the product to $24M in transaction volume by month 3. 

Launched & Managed 5 MVP products as the sole PM while overseeing a cross-functional team of 12 across UX design, brand design, & marketing, supporting the company's growth from 8 to 45 FTEs in year 1. Product framing & strategic narrative contributed to securing an additional $4M in investment by month 6.






[7] Narrative Design
for Early-Stage Founders (2023~)
Investor, Company Introduction Deck Design 
Fund Raising

- Full Service Intro Deck
In partnership with a fellow Stern and Harvard alumnus, creating investor-ready pitch decks for early-stage startups that drive clarity and follow-up conversations.









[8] Calms (2024~)
Illustration

- instagram @calms.c An introspective illustration series exploring hand-drawn visual expression across digital and physical contexts — rooted in a personal practice of finding calmness & kindness in everyday life. Selected by a seed investor to launch a goods line in Summer 2026.





[9] Personal Photography (2018~)

- VSCO
 Mobile photography as my visual yoga. 

A daily practice of stretching perception, capturing moments in passing, & training my eye.




© Michael Park 2026